Mike Rowe Becomes the 2011 Lee National Denim Day Breast Cancer Awareness Ambassador

@mikeroweworks Mike Rowe becomes the @LeeJeans National Denim Day Breast Cancer Awareness Ambassador for 2011. Since its inception in 1996, Lee National Denim Day has adhered to a simple philosophy: one day, one cause, one cure. In 15 years, that philosophy has become a mantra for millions.   The program has raised more than $83 million to fight breast cancer.

Lee Demin Day with Mike Rowe Ambassador

Lee National Denim Day, one of the country’s largest single-day fundraisers for breast cancer, benefits the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF).

Rowe has a strong personal connection to the cause as his mother, Peggy Rowe, was diagnosed with breast cancer 14 years ago. During her battle with the disease, Peggy received emotional and social support, like that provided by The Cancer Support Community, a key beneficiary of Lee National Denim Day, through EIF.  Rowe’s mother is one of 2.5 million breast cancer survivors living in the United States.

One in 8 women will be diagnosed with breast cancer. What would you spend on a pair of jeans? That’s how much it costs to fight breast cancer. Learn more at denimday.com and find out why Mike Rowe took off his jeans

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“My mom is a huge inspiration to me and even though she doesn’t think I have enough celebrity status to be the Denim Day ambassador, I’m glad I can be a part of such a great cause to show my support for her, as well as all breast cancer patients and survivors,” said Rowe. “I’ll do just about anything it takes to increase donations—I mean come on, I’ve already stripped down to my shorts. If people want to donate money for me to put my jeans back on, that’s fine too.”

Starting today, groups and individuals can donate and sign up as a team by visiting denimday.com or by calling 1.800.521.5533. The program provides a free participation kit to those who request it. Kits include educational material about breast cancer and supplies to coordinate a Denim Day event among a group of friends, family, or co-workers.

About EIF and its Women’s Cancer Programs
The Entertainment Industry Foundation (EIF), as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues.

Source: Lee

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