Swarovski Celebrates the Holidays with Jessica Alba

#letitsparkle Jessica Alba is once again teaming up with Swarovski Elements in support of her charity baby2baby.org.  Baby2Baby is a non-profit organization which supplies greater Los Angeles area families in need with essential gear and clothing for their babies and young children through a network of community-based organizations.

Jessica Alba, together with SWAROVSKI ELEMENTS and the mayor of Beverly Hills, unveiled the custom holiday installation and because it is interactive, embellished with thousands of SWAROVSKI ELEMENTS, it allows anyone anywhere in the world to tweet holiday greetings direct to one of its five chrome DNA helix-like sculptures.

Want to join in the fun?

Just use the hashtag #letitsparkle through Twitter to send your tweeted greeting. Or, text the word “sparkle” followed by a holiday greeting to 877877. Jessica Alba will launch the electronic greetings by sending a special message of her own.

The Swarovski installation will be up through January 3, 2012 and is guaranteed to make the holiday celebration lighter, brighter, more glamorous and even more joyful than ever before. When you send a tweet or text your message will be included with thousands of others.

swarovski installation beverly hills

To kick off the partnership, Swarovski Elements hosted an intimate invitation-only dinner in Los Angeles. Jessica Alba was the special guest at this exclusive event. Jessica co-hosted the Soho House dinner wearing the glamorous SWAROVSKI CRYSTALLIZED™ Winter Garden collier.

Jessica Alba

swarovski jessica alba

Guests such as model and actress Jaime King, Jennifer Hudson, George Kotsiopoulos from E!’s Fashion Police, Katherine Power of WhoWhatWear fame, stylist George Blodwell, and others were also on hand to celebrate the sparkling partnership.

Jessica Alba, Jennifer Hudgson


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